Color accuracy for products
The vibrancy and print quality of your designs depending on the type of material being printed and the product. With this in mind, different products with the same design will not look the same. For instance, the color on the pillow sham will look slightly muted compared to a throw pillow or a canvas wrap with an identical design.
Printers used during printing
All of our apparel vendors are using Kornit printers. You can read more about Kornit inks here.
For the DTG process, we use Kornit inks for our direct-to-garment printing specific to our manufacturers' presses. These are all water-based inks.
- Offset inks are for paper printing.
- Water-based inks can be used for DTG or screen print production.
Most of the apparel items in our product catalog are printed using the Direct to Garment (DTG) printing method because it allows for maximum detail in design and color options. It is also a more cost-effective option for our partners. DTG is a method where a printer directly applies the ink onto the t-shirt with inkjet technology. It involves a special printer that prints the ink directly onto the garment with your desired design. DTG uses specialty inks that are absorbed by the fibers of the garment.
Direct to Film (DTF) is an emerging transfer technology that lets users print designs onto polyethylene terephthalate (PET) film using water-based pigment inks. It produces prints with full-color details and techniques that are not accessible to DTG. It also provides access to the decoration of poly products which will unlock an enormous and previously under-represented product segment in the on-demand space. DTF is the predominant printing technology used on several substrates.
Sublimation refers to a process where a substance moves from a solid state to a gas state without ever being in a liquid state. Sublimation printing normally involves using a digital printer to produce mirrored images on paper specially coated with a transfer material. For example, this method is used on our All-over print t-shirts and Accessory Pouches.
Unlike dye-sublimation or the direct-to-fabric print process, woven throw blankets utilize solid-colored yarn combined with black and white yarn to achieve the 195 possible color combinations applied to your photos or graphic designs. Due to that, designing your artwork for a woven blanket can be somewhat difficult.
For photography, the software and colors can create a pleasing woven rendition of most photographs, but graphic designs can be much more challenging to produce, and that's why we created this guide for you.
Embroidery printing is best used for creating logos on a thicker garment. Embroidery prints are typically long-lasting and durable. The cost of embroidery is normally more than traditional printing due to the process but can be much more cost-effective. This printing method isn't suitable for all types of designs, and complicated color palates or heavy gradients should be avoided.
Unfortunately, we do not currently offer this print type. Our vendors' sublimation process at the moment doesn’t allow for special colors that fall outside the printers’ color gamut to be used. Special colors refer to colors with special effects like glitter and foil.
If you’d like to speak to our team about potentially using Gooten for foil-printed products, please reach out to your Partner Support Team. It’s helpful to know how many foil-printed orders you think you would fulfill a month. Understanding sales volume lets us negotiate better pricing with our vendors and prioritize our integrations for all partners.